Public Relation Tools

Your PR campaign is tailor-made to fit your company strategy. We have a whole range of tools at our disposal to make your PR campaign come alive. We use traditional PR Tools such as: news release writing, technical article development, company backgrounders, product testing, press tours and trade show management. Also, online PR and social media relations are standard communication tools for us. For a practical example of our comprehensive use of PR Tools, please take a look at how we have dealt with one of our longest retained clients: Mobile Master Campaign.

Managing product PR is an every day part of our business. First, we work with you to determine your product’s core functions and then develop a news release. We then distribute this to your target media. We contact the top news editors in person.  Often we will also send the information to their online colleagues in advance. Printed titles tend to follow the online news: if your product is first in the news then included in the appropriate comparative tests we can say the product launch has been a success. You can find some examples here: AVG Campaign and Pixmantec Campaign.

To see a prime example of what is involved in the preparation for and management of press interviews click here: Vertus Campaign

Writing services

  • News releases
  • Technical articles
  • Company backgrounders
  • Product backgrounders
  • Translations
  • Proof-reading
  • Brochure copy
  • Newsletters
  • Corporate messaging

Information management services

  • Personalized news release distribution lists
  • Contact management
  • Online press center – set-up and management
  • Media management
  • Product test initiation and support
  • Download portal support
  • Cover mounts and special download giveaways
  • Social networking

Press interview services

  • Interview scheduling and management
  • Press tours
  • Editor visits
  • Exhibitions
  • Managing press conferences
  • Round table