In company communications, as in everyday life, the exchange of information has to be a two-way process. PR is not just about providing new product information. Feedback from outside sources is equally important.
Unlike traditional advertising, PR is much more of a dialogue with your public. We want to hear editors' opinions about your company and we want them to go into detail when they test your products. We feed back directly to you their critical appraisals. Press feedback is a valuable way to gauge how your product will be received by the market. In a comparative test, a reviewer will compare the quality and functionality of your product with those of your nearest competitors. Your PR campaign is most likely to be successful if you incorporate editorial feedback into future product developments.
To ensure that you have a complete overview of how your PR campaign is going, we will provide you with regular reports on current PR activities and the publications we talk to: What did we do? Who did we speak to? What was written, and when? How do the editors, reviewers and decision-makers perceive you?
As an additional service, messerPR provides you with password-protected access to all your PR reports and published articles online via our PR Visibility Tool. Our PR Visibility tool makes it easier for you to evaluate success and plan future investment.
How our PR Monitoring Service benefits you:
- Content: your communications strategy can be adapted to suit compliance requirements, technology trends, or major industry developments. Information can be re-focused or fresh information can be published.
- Technical: feedback can help hone future product strategy. For example, editorial may highlight specific product advantages or point out ways to make your product even better.
- Financial: enable you to calculate your PR investment more easily.
