B2B and B2C: addressing consumers versus businesses

When we do a PR strategy for you, we differentiate clearly whether your products/services are aimed at consumers and/or organizations.

Business-to-Consumer (B2C)

When products are consumer–facing we identify the right way to reach the mass market: targeting what they read, listen to, watch and what events they go to. The end user or "Business to Consumer" (B2C) sector has a wide range of communication channels to choose from. This is where our many years of experience can be invaluable to you. Whether you are offering downloadable shareware, shrink-wrap software or multimedia hardware, we know how best to tell your story. Click to find more details about PR Tools and Communications Channels. Don’t just take our word for it. Take a look at some examples in our Selected PR Campaigns section.

Business-to-Business (B2B)

Communicating to other businesses requires a different approach. The target audience is often very specific. Products can be technically complex so we prepare materials that clearly explain the benefits so they are easily understood by decision-makers in the industry, the media and industry analysts. We find the right topics and support you in reaching out to your prospects at events where they will be gathered. However, even though the target groups for B2B and B2C are very different, their influencers do overlap. After all, companies are made up of individual consumers. Business people that make buying decisions about technology are the very same people who use the latest online communications, such as blogs, videocasts or RSS feeds. Our job is to put together exactly the right mix of PR measures to reach those customers and businesses that matter to you.