The PR Campaign: Strategy and Implementation

Our PR campaigns create public awareness for your products/services. We do this by using our many years of experience to identify the right steps and carry them out conscientiously.

Using the results from the analysis and consultation phase as our starting point, we develop a PR campaign that is optimized for your company, your products and your target audiences. The PR strategy comprises a mix of proven PR activities in line with your business goals and PR objectives. We also recommend the best PR Tools.

A continuous flow of communication via news releases is important. These are supported by initiating product tests, developing technical article ideas, magazine special offers such as free CDs or downloads and arranging of press meetings at trade shows.

Our PR strategy comprises a clearly defined schedule. Our PR activities are planned around editorial themes and current industry trends. This is an important step in the process of ensuring your information reaches the press at the right time.

We regard ourselves as a trusted and reliable source of information. We do not write advertising copy but instead provide distilled company and product information in a factual, substantive and succinct way.

Those on the receiving end (Communications Channels) of the content we provide - the press, broadcast media, trade bodies and event planners - appreciate the value of this. We can promise our clients high acceptance levels for the content we produce. Many years of carefully cultivating our contacts and steadily building their confidence in us has led to our excellent relationships with them.

Moreover, because we have worked as part of an international PR team for many years, we can take a PR campaign which was originally meant for Germany, Austria and Switzerland and expand it for the international stage (International Campaigns).